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How structured data, search intent, and agent workflows change the economics of niche comparison platforms.
Comparison products used to scale with content teams. The bottleneck was pages, freshness, and taxonomy discipline.
Agents change cost, not foundations
Agents change the cost curve, but they don't remove the need for structured data or clear search intent. If anything, they make those foundations more important — because generation without structure just accelerates noise.
The pattern that works
The winning pattern I've seen: strong schemas, human-owned category strategy, and agents that maintain and expand within that frame.