Pinkwhale
Thoughts, experiments and lessons from building with AI.
I'm Jason Lea, a product builder exploring how AI is changing the way we design, build and scale software.
Pinkwhale is where I share practical lessons, engineering workflows, product thinking and experiments from building real products.
No hype. No recycled AI news. Just practical insights from the work itself.
All built by Jason Leaand my agents
Writing
(10)- 2026.8.142026.8.14Cheap code, expensive judgment: what actually matters when AI ships the first draftessay
- 2026.8.072026.8.07You can't whisper at an AI agentnote
- 2026.7.282026.7.28Scaffold first, constrain second: a loop for AI-assisted product buildsexperiment
- 2026.7.162026.7.16Building comparison products with agents instead of content teamsessay
- 2026.7.022026.7.02If you didn't eval it, you didn't ship itnote
- moreSee all writingall
/ Philosophy
The low-level code is getting cheap. What is becoming valuable is the judgment above it.
Knowing what the product is supposed to do — and making sure the agents obey it — is the work now.
/ Projects
Things I've built.
Real products that give context to the writing — comparison platforms, AI tools, and experiments in market.
- GiraffyFinancial comparison platform across the GCC and Europe.
- WNDERAI-powered travel discovery.
- AI CompareDiscover and compare AI tools.
- EdnaAI application filler for repetitive digital workflows.
- YOXDigital sports collection and fan identity platform.
- RIVLFitness app built around streaks and competition.
- OmniowlUK school admissions prep with AI learning tools.
- Pinkwhale DigitalAI website builder for trades and service businesses.
- Dog Food CompareUK pet comparison platform.
- PickUK garage and MOT comparison.
/ About
Pinkwhale
Pinkwhale is where I explore the intersection of AI, product and software.
Everything I write comes from building real products—whether that's AI workflows, comparison platforms, travel products or internal tools.
Some ideas succeed.
Some don't.
Both are worth documenting.
Built by Jason Lea.
/ Note
Need another builder?
I occasionally work with founders and companies on early-stage AI products and product strategy.
Get in touch/ Contact
Get in touch.
Questions about something I wrote, a product I'm building, or working together — email works best.
hello@pinkwhale.digital